Happening

Jingle & Mingle Wreaths

Jingle & Mingle Wreaths

Every December the design team at Chroma, donates a holiday wreath for the annual Jingle & Mingle charity event held at the Golden Gate Club in the Presidio.

This event benefits Children of Shelters, a San Francisco based charity organization that strives to provide educational and cultural experiences for disadvantaged youths currently residing in bay area homeless shelters.

San Francisco’s best design firms donate their time and talents into creating beautifully unique wreaths, which are then auctioned off to the highest bidders.

Below is a sampling of Chroma’s past entries as well as a collection of impressive interpretations from other design firms. (more…)

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LACMA: Alexander Calder Exhibit

LACMA: Alexander Calder Exhibit

This summer the team went on a weekend outing to LA and visited the Calder and Abstraction: From Avant- Garde to Iconic exhibit at LACMA. Alexander Calder is renowned in the modern art world for translating a French Surrealist vocabulary into kinetic sculptures, later coined mobiles by Marcel Duchamp. The mobiles are composed of wire connected, flat pieces of painted metal that move subtly and delicately in response to motor power and air currents. (more…)

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Vico Magistretti

Vico Magistretti

Phillip Wood, a talented San Francisco based designer and founder of Citizen Citizen, (which we will touch on in a separate post), put on a Vico Magistretti tribute exhibition at the Italian Cultural Institute, this summer. The Chroma team went to check out the work of this highly revered industrial designer. The talk and exhibition featured Magistretti’s design process including sketches, prototypes and vintage furniture pieces. We were delighted to learn more about the furniture designer and architect and we were even inspired to use a couple of his lamps in projects this summer… photoshoots to follow!
Vico Magestretti at work

Vico Magistretti at work

Summary of life:
Born October 6, 1920 in Milan to an architect father, Vico Magistretti clearly had the designer gene in his blood. As a young man, during WWII Magistretti fled Italy to Switzerland where he was to meet his “maestro”, the acclaimed Italian architect and humanist, Ernesto Nathan Rogers. Together they would have free reign over the experimental neighborhood in Milan called QT8 where he constructed his first work: The Round Church. Later in life Magistretti took what he had learned in those seminal years of wide eyed egalitarian design and became an industrial designer working in the mass production of lighting and furniture with some of the best Italian design companies of that time, including Artemide and Cassina. He went on to teach Industrial Design at the Royal College of Arts in London for the next 20 years. He passed away in 2006.

(more…)

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